There seems to be not only a huge amount of controversy regarding it’s relevance, but apparently a large amount of misinformation being discussed surrounding the subject’s relevance and why it actually IS important to indexing.
I have seen some discussion regarding the release of Google’s new Hummingbird Algorithm, although it’s implementation actually took place several weeks before they officially announced the integration of the new search engine system.
There are a lot of people that research Algorithm relevance and how to best utilize these new technological advances in regards to website rankings, although there are a lot of good intentions behind these discussions and attempts at providing people with this information, there is a huge misunderstanding of Boolean Algebra and the advancement in Search Engine Algorithm Technology over the last decade especially!
My introduction to Boolean Algebra dates back to 1986, when I was studying digital electronics. Although I had already been avidly studying programming including assembly language subroutines and advanced programming concepts, (At the time WOW!!! Now… laughable compared to hardware advancements to say the least!) I was introduced to the actual logic and the way microelectronics technology is designed within microprocessors and the processes involved (both electrically and logically!) to convert binary information into a language that humans can both utilize and relay to the computer and vice/versa.
What the Hummingbird Algorithm has actually brought to the search engine is an advancement in technology so that advanced queries can be processed by actually asking questions. Yes! We all know that ask.com and askjeevee.com have made these claims in the past, although their extremely limited algorithms were still using very primitive Boolean equations that not only seriously limited their functionality, but SERIOUSLY limited the accuracy and validity of the returned results regarding queries.
To begin with, I’ll dig in to a little bit of the meat surrounding this subject.
At the Press Conference, more information was given according to Amit Singhal, Senior Vice President of Search at Google, informing reporters that Hummingbird had been launched a month prior to the announcement and that it currently affected 90 percent of worldwide searches on the Google Search Engine!
What the main focus in the development of the new algorithm was centered on, was for the algorithim to allow Google to more quickly parse full questions, as apposed to parsing searchings word by word. Thereby, identifying and ranking answers to those questions from the content indexed. Phenomenal work! Absolutely!
Here is where we begin to get into that murky gray and mysterious area, where everyone is scrambling to understand how they will need to change their meta tagging, keywording, meta-keywording, blah blah blah blah blah!! On and on and on! Ad infinitum!
What I think most people in the marketing and internet industry are either failing to realize or actually just unaware of is that it’s honestly not the advancement in human intelligence making these things possible! (Anyone that watches the news once a week would understand exactly what I’m talking about!) The REAL truth is that these algorithms are actually becoming more advanced because microprocessors have advanced to a point of being able to process massive amounts of information very quickly and to do several comparable computations simultaneously due to multi-core technology. I’m not saying that brilliant programming and engineering has no bearing on the implemention. I’m actually saying that they’re only using the same Boolean logic and able to ask search engines complex questions because microprocessors have advanced to be able to compute, process and return large and more complex information faster by far than any technology we had when these concepts were first implemented and utilized.
I will close with whether hashtags will have a bearing on rankings with a few statements regarding SMO compared to SEO. Not to disclose too many trade secrets every person in the marketing and SEO industry knows that the number 1 reason for good rankings is linking. Excessive outbound links without authoritative return links will get you slapped by Google! Many of you are already aware of this for several reasons. Regarding Linking… Outbound links should ALWAYS have an authoritative return link, regardless of whether it is a link exchange, banner exchange or however the agreement has been established. Page within page linking and site within site linking is still indexed because regardless of the overthinking taking place surrounding these advancements, these algorithms are still searching industry, demographic, topic, subject relative site information. They are only doing it much more efficiently and capable of returning more specific responsives to more advanced queries. What the “Caffeine” overhaul in 2009 brought to the table was the ability of the algorithm to integrate Social Media Results into the search results. I can tell you as an Industry specialist in Web Design, Development, SEO, SMO and Internet Marketing, as most are already VERY well aware of completely changed the SEO game in a major way!
Hummingbird not only integrates The same advancements that have made SMO not only EVERY bit as important to rankings as SEO, but SEO pointless without proper social media marketing and management! New Media Marketing is actually the original term for this type of marketing strategy! It actually irritates me to no end to hear it so often referred to as Social Media Marketing. Pet Peeve! Nobody’s perfect!
Hashtags are going to have a bearing on the information processed by Google. They need to be relevant to not only region, they need to be relevant to industry, topic, market, demographics (Think I should probably write an article regarding not only how complex, as well as the many factors that comprise the reality of Demographics alone.)
I’m going to end with this… are your Facebook posts being tweeted directly? Are you hashtagging terms within your posts relevant to the subject, region, industry or topic?
We’re all rockstars, guys and girls! I just think we spend too much time overthinking and in some cases not nearly enough!