BUSINESS IN SIN CITY HEATS UP DURING SUMMER MONTHS

Sports, trade shows draw hundreds of thousands of visitors

LAS VEGAS – What do bowling, high fashion, woodworking, roller derby and puppies all have in common? You’ll find it all in Las Vegas this summer. Las Vegas hosts a full calendar of conventions and sporting events in the coming months attracting more than 250,000 visitors and pumping hundreds of millions of dollars into the local economy.

“The incredible diversity of groups that visit during the summer months really showcase Las Vegas’ broad appeal as a group business destination,” said Rossi Ralenkotter, president/CEO Las Vegas Convention and Visitors Authority. “Summer was once considered one of the slower periods in Las Vegas. Now these months are filled with a wide variety of special events and conventions that attract visitors and stimulate the economy.”

From late June through July and August, Las Vegas transforms into a full-fledged sports city hosting the NHL Awards, UFC Fight Week, NBA Summer League and USA Basketball Showcase as well as championship tournaments and trade shows related to bowling, table tennis, basketball and roller derby.

But summer is not just for sports-minded visitors, Las Vegas will host eight large-scale conventions each attracting more than 10,000 attendees. Collectively, these shows will bring more than 250,000 visitors and nearly $207 million in direct visitor spending.

July brings beauty, pets and wood to Las Vegas. The Cosmoprof North America trade show encompasses all sectors of beauty including nail, skincare, hair, spa and packaging. The three-day event is expected to draw 23,000 attendees to the Mandalay Bay Convention Center July 12-14, generating $19.5 million in direct visitor spending.

August is all about accessories, apparel, home décor and fashion. ASD MARKETWeek brings together the world’s widest variety of merchandise to the LVCC. Consistently one of the top ten largest trade shows in Las Vegas, ASD MARKETWeek is expected to draw 44,000 attendees and more than $37 million in direct visitor spending.

Convention business is hotter than ever during the summer months. In fact, this is just a snapshot of the group business that Las Vegas will host. Last summer, more than 4,000 meetings, conventions and trade shows came to Las Vegas during June, July and August with a total attendance of more than 1.1 million people. The meetings and convention industry continues to be crucial to Southern Nevada’s economy supporting more than 54,000 jobs in the area and contributing more than $7.4 billion to the local community.

Source: LVCVA

Leave a Reply